Why sponsorship?

Beyond personal interest, cultural sponsorship should be seen as a partnership where everyone benefits but also a key strategy for your company. Indeed, this tool represented by sponsorship is an ideal way to communicate differently both externally, with your clients, your partners... and internally, with your company’s staff. It is also a way to assert your values and put your skills in the service of the common good while supporting local cultural development and thus participating both in the attractiveness of your region and fighting against oblivion.

What exactly does sponsorship consist of in general?

It is a simple act accessible to everyone and can bring a lot to your company. The donation can be monetary, in skills, in kind, or in technology for the benefit of organizations and works of general interest such as preservation, enrichment, and enhancement. Through this sponsorship, you can support painters, photographers as well as sculptors... supporting contemporary creation by acquiring original works from living artists.

What benefits can one derive from it?

Sponsorship is an ideal way to communicate both externally and internally. Externally, a new possibility is given to you to communicate differently regarding your clients, your partners, or the general public. The same applies internally to your company’s staff.
Thanks to sponsorship, you differentiate yourself from your competitors to assert your values and put your skills in the service of the common good. But it remains primarily a way to support local cultural development, participate in the attractiveness of your region, and fight against cultural oblivion.

Who are the recipients?

The recipient of this type of action is not limited to a company or a foundation. In fact, the State and its public institutions, local authorities, recognized foundations or public utility associations, organizations of general interest (particularly associations whose management is altruistic, whose activity is non-profit and does not benefit a narrow circle of people) live performance organizations for their dissemination activities (excluding organizations constituted as companies), certain recognized public or private educational institutions are entitled to it.

What are the tax benefits of such an act?

Thanks to the law of August 1, 2003, relating to sponsorship, associations, and foundations, a tax system considered "very incentive" has emerged. This consists of a reduction of your corporate tax by 60% of the amount of donations to works and organizations of general interest, within a ceiling of 0.5% of your net sales (with the possibility of carrying over the excess to the next five tax years in case of exceeding this threshold). Counterparties in communication and public relations for your company capped at 25% of the donation amount are also possible. This includes tickets for shows, private visits, making reception spaces available, inserting your logo on an exhibition catalog... You can be entitled to a tax reduction of 90% of the donation amount for acquiring a "national treasure" or a "work of major heritage interest" for a public collection, or 40% if the work is acquired by the company for its own account, or tax benefits for purchasing original works from living artists exhibited in a place accessible to the public, to clients, to employees (with the exception of the offices of your company) or for purchasing musical instruments intended to be lent to professional artists or high-level students.

60% tax reduction and 25% of counterparties, resulting in a total benefit of 85% of the donation amount for the sponsoring company!

How to become a sponsor?

First, you need to choose your cultural project carefully. It must be a project that corresponds to your company or your desires and from which you can derive the maximum satisfaction or positive feedback.

Secondly, you must verify that the organization offering the sponsorship can guarantee its eligibility for tax sponsorship.

Only then will you establish a sponsorship agreement between your company and the beneficiary organization. It will set out the commitments of each party as well as the counterparties you can benefit from. You will need to ask the organization for a tax receipt for the donation to the works that you will attach to your tax declaration.

Are you interested in sponsorship?
Artists (sculptors, photographers, and painters) are eager to get in touch with you. You can reach us directly by returning the BUSINESS ART MECENAT contact form. Don’t hesitate to contact us.

Georges LEVY
Director Business Art & APAI.